FOXHALL REBRANDING
Well known as a prestigious OB/GYN practice for over fifty years, we rebranded Foxhall’s brand positioning and visual identity to capture the attention of women in the DMV area, differentiate the brand in a crowded marketplace, grow their digital and social presence, and build community.
This new, sophisticated graphic identity defines the visual language that makes Foxhall unique, memorable, and immediately recognizable. The logo reduces a complex idea to its essence—it’s warm, while conveying a sense of expertise.
COLOR PALETTE
———
Color is used to evoke emotion and express
brand personality. It stimulates brand association
and recognition.
Appropriate use of color ensures consistency
and coherence across applications.
—-
Social Media
Organic Facebook engagement ratein January was 19,185.17% above industrybenchmarks for
the health and wellness category and Instagram exceeded industry benchmarks by 1,128.07%. Year-over-year
our Facebook engagementrate has increased by 328%.
—-
Website
The Foxhall website was promoted through social media, Google and Yelpads,
—-
Outreach Materials
