DELEON CREATIVE
ART DIRECTION
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LatinxEd

LATINXED REBRANDING

LatinxEd is a platform for immigrant families to amplify their potential and barriers to educational opportunities in
North Carolina. The concepts brings heritage and cultural references of the Latin American communities.

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The LatinxEd mark conveys a sense of heritage, culture and community.

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COLOR PALETTE

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Color is used to evoke emotion and express
brand personality. It stimulates brand association
and recognition.

Appropriate use of color ensures consistency
and coherence across applications. 

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The brand has the potential to expand to other programs while keeping a consistent look and feel.

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