LatinxEd is a platform for immigrant families to amplify their potential and barriers to educational opportunities in
North Carolina. The concepts brings heritage and cultural references of the Latin American communities.
The LatinxEd mark conveys a sense of heritage, culture and community.
Color is used to evoke emotion and express
brand personality. It stimulates brand association
Appropriate use of color ensures consistency
and coherence across applications.
The brand has the potential to expand to other programs while keeping a consistent look and feel.