Well known as a prestigious OB/GYN practice for over fifty years, I updated Foxhall’s visual identity to capture the attention of women in the DMV area, differentiate the brand in a crowded marketplace, grow their digital and social presence, and build community.
This new, sophisticated graphic identity defines the visual language that makes Foxhall unique, memorable, and immediately recognizable. The logo reduces a complex idea to its essence—it’s warm, while conveying a sense of expertise.
Deliverables: rebranding, style guide, social media direction, web design, and outreach card.
Color is used to evoke emotion and express
brand personality. It stimulates brand association
Appropriate use of color ensures consistency
and coherence across applications.